Piccadilly Lights
London, United Kingdom
Piccadilly Lights is one of the most famous digital billboard landmarks in the world, located at Piccadilly Circus in London. This curved, high-resolution LED screen dominates the square and reaches millions of pedestrians and vehicles every week. Known for hosting global brands and major campaigns, Piccadilly Lights is a prime location for impactful digital out-of-home (DOOH) advertising. Its central location, massive scale, and cultural significance make Piccadilly Lights a must-have screen for brands looking to achieve maximum visibility and international reach.
Specifications
Location
Key Features
Best selling point: Located at one of the world’s most iconic intersections, delivering unmatched visibility and prestige for any brand.
Features a massive curved LED display that dominates the entire streetscape with vivid, high-impact visuals.
Equipped with interactive technology that can respond to live data, weather, or social media feeds.
Surrounded by luxury retail, entertainment venues, and nonstop pedestrian traffic from locals and tourists alike.
Ideal for global campaigns aiming for premium positioning and viral exposure.
Managed by Ocean Outdoor and Landsec, ensuring world-class quality, reliability, and creative flexibility.
Demographics
affluent higher and intermediate managerial, professional, administrative, supervisory, clerical, and junior managerial households; international tourists; young urban professionals; shoppers and diners; Gen Z, Millennials, and Gen X; approximately 50% male and 50% female; high social-sharing and photo-taking behavior; average spend £40; average dwell time 90 minutes
Technical Specs
5,490 x 2,160 pixels
DOOH Campaigns on this Screen
Pepsi
Balenciaga
Rabanne
