CurvedPiccadilly Lights
London, United Kingdom
Piccadilly Lights is one of the most famous digital billboard landmarks in the world, located at Piccadilly Circus in London. This curved, high-resolution LED screen dominates the square and reaches millions of pedestrians and vehicles every week. Known for hosting global brands and major campaigns, Piccadilly Lights is a prime location for impactful digital out-of-home (DOOH) advertising. Its central location, massive scale, and cultural significance make Piccadilly Lights a must-have screen for brands looking to achieve maximum visibility and international reach.
Specifications
Operator
Landsec
Dimensions
44.62m x 17.56m (WxH)
Screen Type
Curved
Operating Hours
24 hours
Location
Demographics
Young urban professionals, tourists, and students, with a strong presence of Millennials and Gen Z
Technical Specs
5,490 x 2,160 pixels
Media Costs
£250,000/week
DOOH Campaigns on this Screen
Persil Pod Rolls Off Screen Into Washing Machine
Meta Quest Football Player Emerges from Box
Visualise Logo Floats Out After Assembly
Wonka Willy Wonka Lets Candy Out
Vodafone Wimbledon Ball Flies Off the Screen
WhatsApp Vault Door Swings Out Beyond Billboard
Balenciaga Shady Doggo Pug Peeks Out
Vodafone Facade Shattered by Rugby Players
Pepsi Can Twists and Pops Out of the Screen
WhatsApp Vault Secures Voice Message
Army of the Dead Zombie Tiger Steps Out of Screen
Parkside Drills Pop Out of Tool Shed