CurvedPiccadilly Lights
Screen Details
Dimensions: 44.62m x 17.56m (WxH)
Technical Specs: 5,490 x 2,160 pixels
Operating Hours: 24 hours
Demographics: Young urban professionals, tourists, and students, with a strong presence of Millennials and Gen Z
Media Costs: £250,000/week
Key Features
- Best selling point: Located at one of the world’s most iconic intersections, delivering unmatched visibility and prestige for any brand.
- Features a massive curved LED display that dominates the entire streetscape with vivid, high-impact visuals.
- Equipped with interactive technology that can respond to live data, weather, or social media feeds.
- Surrounded by luxury retail, entertainment venues, and nonstop pedestrian traffic from locals and tourists alike.
- Ideal for global campaigns aiming for premium positioning and viral exposure.
- Managed by Ocean Outdoor and Landsec, ensuring world-class quality, reliability, and creative flexibility.
Piccadilly Lights is one of the most famous digital billboard landmarks in the world, located at Piccadilly Circus in London. This curved, high-resolution LED screen dominates the square and reaches millions of pedestrians and vehicles every week. Known for hosting global brands and major campaigns, Piccadilly Lights is a prime location for impactful digital out-of-home (DOOH) advertising. Its central location, massive scale, and cultural significance make Piccadilly Lights a must-have screen for brands looking to achieve maximum visibility and international reach.
