Samsung Whale Glides Across Interconnected Screens

Credits

Metadata

Screen: The North Star Times Square 3D Billboard, Nasdaq Times Square 3D Billboard, Mariott Marquis 3D Billboard, Times Square Everest Digital Billboard, Bertelsmann NYC 3D Billboard, TSX Broadway Corner 3D Billboard, One Times Square 3D Billboard, Midtown Financial 3D Billboard, Broadway Digital 3D Billboard, 1540 Broadway Sign 3D Screen

Brand Industry: Consumer Electronics & Technology

Date posted: October 19, 2017

Source: Original

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Several interconnected blue screens form a continuous underwater panorama, and across them a giant whale swims gracefully while a diver trails just behind as if filming it, with the Samsung logo and “Galaxy S8” floating above, the waves ripple seamlessly across each screen making the whale appear to move through a vast digital ocean, and as the whale glides upward and downward across different panels, the text “Unbox Your Phone” appears while the diver continues to follow, turning the entire display into a fluid, immersive seascape.