Sea Creatures Take Over Dubai's Landmarks

Spec Work
CGI DXB
CGI DXBAvailable for work

A Dubai That's a Bit Upside Down

What if every universe has a Dubai and this one is a bit upside down? This FOOH campaign by CGI DXB imagines the timeline where the ocean took over: an octopus wraps One Za'abeel, stingrays drift past the Burj Khalifa, whales glide over Downtown, sharks patrol Dubai Harbour, orcas circle Ain Dubai.
Using mixed reality, this campaign transforms the world's most photographed skyline into an alternate, submerged universe

Also from CGI DXB

View all from CGI DXB
Grand Opening at Al Ghurair Centre
Grand Opening at Al Ghurair Centre
Jetour's Eid Al Adha Grand Drop
Jetour's Eid Al Adha Grand Drop