Grand Opening at Al Ghurair Centre

A CGI mixed reality film built to launch 1004 Gourmet's newest store at Al Ghurair Centre. The concept follows a branded 1004 Gourmet bus arriving at the centre, carrying the brand's hero products each recreated as detailed 3D models from client-supplied references on their journey to the new location. An animated 1004 logo skates and flies ahead of the convoy, driving energy and brand presence throughout the sequence. At the entrance, a cloth animation unfolds across the façade, revealing the store opening in a cinematic grand reveal moment. The products then make their way inside, completing the journey.
Supporting brand elements including a custom billboard at the bus stop reinforce visibility across the full sequence. Bold, celebratory, and rooted in brand identity, the film launched across 1004 Gourmet's social channels to mark the opening of their Al Ghurair Centre location.