Chengdu 3D LED Taikoo Li

Screen Details

Operator: Swire Properties & Sino-Ocean Group

Marketer: Unknown

Builder: LianTronics

Dimensions: 912.92sqm

Technical Specs: PH8mm

Operating Hours: ~10:00am-10:30pm

Demographics: Age: 52% are 18-45 years old, 27.5% are 46-65; Gender: approx. 70% female; Occupation: 23% professionals, 21% commerce/trade personnel, 18.5% students, 17.5% company employees; Income: 42% earn CNY 3,000 (USD 444) or less monthly; Education: Over 40% hold a bachelor's degree; Motivation: 33.5% for tourism, 26% business, 15.5% study, 11.5% cultural exchange; Predominantly young, educated, and affluent visitors with strong social media influence.

Key Features

Best selling point: A landmark naked‑eye 3D LED screen at the heart of Chengdu’s premium shopping district, delivering immersive visuals and huge brand impact.
Located at the junction of Chunxi Road Pedestrian Street and the Taikoo Li business area, within Jinjiang District.
Daily pedestrian traffic reported at around 800,000 people, making it a high‑exposure media site.
Screen area measured at approximately 1,505 m² with naked‑eye 3D capability and cutting‑edge LED technology.
Ideal for brands looking for standout visual campaigns in a trendy lifestyle zone that blends shopping, culture and entertainment.

The Chengdu Taikoo Li 3D LED Billboard is a huge outdoor LED display wrapped around the Yingjia Building at the busy intersection of Chunxi Road and the Taikoo Li shopping district, one of the city’s top commercial and pedestrian hubs. This screen stretches almost 900 square meters across the building façade and uses clever naked‑eye 3D and forced‑perspective effects so animations like ships or animals seem to leap out toward people standing on the street from the ideal vantage point. Its scale, bold visuals, and placement in one of Chengdu’s most trafficked urban centers have helped make it a local landmark and a social‑media favorite, turning what used to be a regular city corner into a dynamic digital hotspot where brands can run immersive, eye‑catching campaigns without glasses or special equipment to enjoy the 3D effects