CurvedChengdu 3D LED Taikoo Li
Chengdu, China
The Chengdu Taikoo Li 3D LED Billboard is a huge outdoor LED display wrapped around the Yingjia Building at the busy intersection of Chunxi Road and the Taikoo Li shopping district, one of the city’s top commercial and pedestrian hubs. This screen stretches almost 900 square meters across the building façade and uses clever naked‑eye 3D and forced‑perspective effects so animations like ships or animals seem to leap out toward people standing on the street from the ideal vantage point. Its scale, bold visuals, and placement in one of Chengdu’s most trafficked urban centers have helped make it a local landmark and a social‑media favorite, turning what used to be a regular city corner into a dynamic digital hotspot where brands can run immersive, eye‑catching campaigns without glasses or special equipment to enjoy the 3D effects
Specifications
Demographics
Age: 52% are 18-45 years old, 27.5% are 46-65; Gender: approx. 70% female; Occupation: 23% professionals, 21% commerce/trade personnel, 18.5% students, 17.5% company employees; Income: 42% earn CNY 3,000 (USD 444) or less monthly; Education: Over 40% hold a bachelor's degree; Motivation: 33.5% for tourism, 26% business, 15.5% study, 11.5% cultural exchange; Predominantly young, educated, and affluent visitors with strong social media influence.
Technical Specs
PH8mm
DOOH Campaigns on this Screen
