Coca-cola Robotic Billboard Times Square

Screen Details

Operator: The Coca-Cola Company

Dimensions: 68 ft x 42 ft

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Key Features

Best selling point: The Coca-Cola Robotic Billboard in Times Square delivers groundbreaking kinetic and digital advertising with moving 3D elements that capture global attention in the world’s most iconic urban media crossroads.
Built with high-brightness, high-resolution LED display technology combined with mechanical robotic components that create dynamic, physical motion integrated with digital visuals for maximum impact.
Supports immersive mixed-media creative that drives engagement, recall, and social buzz across both pedestrian and broadcast audiences in a high-density environment.
Located in Times Square, the premier global advertising destination with unmatched foot traffic, tourism reach, and continuous exposure across local, national, and international viewers.
Ideal for brands seeking standout experiential DOOH presence and high-frequency visibility in one of the world’s most visible and influential media locations.

The Coca-Cola Robotic Billboard in Times Square is a standout digital out-of-home installation in New York City’s most famous advertising hub, where multi-dimensional content and mechanical motion combine to create a memorable spectacle. This billboard integrates robotic elements with high-resolution LED panels so that dynamic visuals interact with moving physical parts, bringing Coca-Cola branding to life with real motion and digital imagery working together. Its presence in the heart of Times Square draws massive foot and vehicle traffic around the clock, giving brands a powerful platform for immersive DOOH storytelling and unforgettable visual impact.