Corner

E-Walk Retail Spectacular

New York, United States

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The E‑Walk Retail Spectacular by BIG Outdoor is a dual‑faced, large‑format digital billboard installed along the E Walk retail corridor on West 42nd Street between Seventh and Eighth Avenues in Times Square, New York City. The wedge‑shaped LED display faces 42nd Street and protrudes slightly from the building façade, giving motion content extended viewing time for both pedestrian and vehicular traffic in one of the busiest media corridors in the world. Owned and operated by BIG Outdoor with LED technology from SNA Displays, the screen delivers bright, high‑impact DOOH content that complements the dense concentration of digital signage in Times Square and offers brands a powerful platform to connect with diverse audiences moving through the heart of Midtown Manhattan.

Specifications

Dimensions

7366 sq ft.

Screen Type

Corner

Operating Hours

24 hours

Foot Traffic

~300,000/day

Surrounding

Times Square, 259 West 42nd Street

Key Features

•Best selling point: The E-Walk Retail Spectacular by BIG Outdoor delivers immersive, full-motion LED visuals that transform the building façade into a landmark DOOH asset in Times Square, New York, one of the world’s most iconic urban media hubs. •Built with high-brightness, high-resolution outdoor LED display technology engineered for dynamic creative execution, large-scale visual storytelling, and high-impact brand visibility. •Supports full-motion digital campaigns, interactive-style activations, and visually striking content that drives engagement, recall, and social buzz among pedestrians, commuters, and tourists. •Located at E-Walk in Times Square, New York, NY, US, positioned in a high-footfall entertainment and retail district with exceptional visibility to local and international audiences. •Ideal for brands seeking standout outdoor advertising, premium DOOH presence, and immersive experiential campaigns in one of the world’s busiest and most prestigious digital media locations.