New Balance Sneakers Spin Into View

A New Balance white shoe emerges from the billboard and then slides back inside. Text appears on‑screen reading “FuelCell Rebel” arranged in five identical rows as the shoe’s details rotate in the background. When the old text disappears, the shoe re‑emerges to show both its front and back in full view. Another New Balance shoe then appears beside it. On one side of the display, the New Balance logo is shown along with the text “TCS New York City Marathon”, featuring the official marathon sponsor branding from Tata Consultancy Services.