Flat

The Bourke

Melbourne, Australia

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The Bourke 3D Billboard is Australia’s largest and most iconic outdoor digital display, towering above the busy intersection of Bourke and Swanston Streets in the heart of Melbourne’s central business district. It was launched in 2015 as one of the nation’s biggest full‑motion digital screens and has since been upgraded with the latest high‑definition technology to deliver sharper visuals and smoother motion that make content feel immersive and attention‑grabbing. Seen by around 1.7 million people every week, this six‑storey landmark is a must‑have DOOH site for brands that want bold, unforgettable campaigns and the chance to stand out in one of Australia’s most vibrant retail and pedestrian precincts.