Screen Details
Operator: oOh!media
Dimensions: 8.41m(H)x28x16m(W)
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Get in touchKey Features
- Best selling point: This massive 3D anamorphic LED billboard above the intersection of Bourke and Swanston Streets serves as Australia’s most iconic digital advertising asset with commanding visual scale and immersive creative impact.
- Built with high-definition LED display technology, elevated and framed for sharper visuals, smoother motion, and premium viewing angles in Melbourne’s CBD.
- Supports full-motion digital and 3D anamorphic content formats that drive engagement, brand recall, and standout creative in a bustling urban retail and pedestrian precinct.
- Located above Bourke and Swanston Streets in the heart of Melbourne’s central business district, with around 1.7 million weekly passersby and constant exposure to shoppers, commuters, and tourists.
- Ideal for brands seeking high-impact outdoor advertising and immersive DOOH storytelling in one of Australia’s busiest commercial and cultural hubs.
