CurvedThe Showcase by Ocean Outdoor
Stratford, United Kingdom
The Showcase by Ocean Outdoor is a premium large-format digital LED screen located at Westfield Stratford City in London, positioned at the main entrance where heavy pedestrian traffic flows between the shopping centre, Stratford station, and the Queen Elizabeth Olympic Park. What makes this installation unique is that it is a movable digital screen, designed to shift position and orientation to adapt to different campaigns, viewing angles, and spatial activations within the entrance area. This flexibility allows brands to create more dynamic and context-aware content experiences that interact with the surrounding environment and audience flow. Combined with its high-resolution display and strategic placement in one of Europe’s busiest retail and transport hubs, it serves as a powerful DOOH platform for bold, high-impact campaigns.
Specifications
Demographics
Young to mid‑20s urban shoppers and students; family‑oriented visitors and local residents; mixed‑income but tilted toward moderate‑to‑higher spenders; predominantly English‑speaking UK audience with substantial international and multicultural presence; heavy smartphone‑users and media‑engaged, brand‑conscious consumers; frequent visitors to Westfield for shopping, dining, and events; diverse age split 15–45, with strong skew to millennials and Gen Z; high interest in entertainment, fashion, and pop culture.
DOOH Campaigns on this Screen
