Claim Your Work

Save to Collection

Maybelline New York Mascara Wand Twists Out

Credits

Brand: Maybelline New York

Metadata

Screen: The Showcase by Ocean Outdoor

Brand Industry: Beauty & Personal Care

Date posted: January 27, 2026

Source: Original

📩 If you need a quote or more information about this screen. Fill out the following form.
Get in touch

At the center, bold white text reads “ALL DAY HOLD” against a light purple background as the corners form an hourglass shape and a woman appears in a swift motion. The tip of the Maybelline New York mascara comes into view, twists into the full bottle, and retracts, followed by a mascara wand positioned at the center with its brush pointing outward beyond the billboard as it slowly spins before returning inside. A model appears alongside the Maybelline New York branding, introducing the NEW LASH SENSATIONAL BODY LASH LIFTING MASCARA, as the screen becomes covered in a gel-like mascara texture and transitions to the model walking with a skyline behind her. A close-up follows, then an extreme zoom of the mascara bottle moves upward, revealing its full body before being highlighted again beside the product name. A close-up of an eye shows a curved line passing over it as lashes visibly lift, accompanied by the text “UP TO 28% INCREASE.” The sequence ends with the mascara wand emerging once more, twisting at the center before returning into the screen.

Related DOOH Ads

Browse All DOOH Ads