Create a workflow from your reel

A workflow is an interactive breakdown of a reel. The finished video sits on a timeline split into shots, and tapping a shot reveals exactly how it was made — the AI tool, the prompt, and the input frames you fed it. It's the fastest way to answer the question every AI creator gets: how did you make this?

The first time you open the editor, a short welcome walks you through the idea, and a Getting started checklist in the corner tracks the three steps to a complete workflow — cut into shots, add a recipe, publish — ticking each off as you go. Need the editing shortcuts again? Hit the ? button in the top bar any time.

Start a workflow

Go to Account → Workflows and hit New workflow. You have two ways in:

• Upload a reel — drag in the finished vertical video (MP4, MOV or WebM). It uploads straight to our player and you land in the editor once it's processed.
• From your work — pick a reel you've already published. The workflow reuses that video, so there's no second upload, and the work page gets a "How I made this →" link.

Split the reel into shots

We automatically detect the cuts in your reel and open the editor with the timeline already split into shots — one per scene. (A single continuous take stays as one shot.) Fine-tune the strip under the player to taste:

• Split — scrub to a cut point and press S, or double-click the strip. If the shot already has steps, you'll be asked which side keeps them.
• Merge — click the ⋈ handle on the line between two shots (or press M). Both recipes are kept.
• Trim — drag the line between two shots, or type exact In/Out times in the inspector.
• Delete — select a shot and press Delete. Its time is handed to a neighbour so the timeline stays gap-free.

Every structural edit is undoable with ⌘/Ctrl+Z.

Choose the thumbnail

The small Thumbnail panel under the player controls the cover image shown on your workflow card, the public page, and link previews. You have two options:

• Use current frame — scrub the reel to the frame you want and click it. Until you pick one, we use a frame from the very start of the reel.
• Upload your own — use a custom image instead of a frame. Portrait 9:16 works best (it's the shape of the card). Hit Remove to drop back to a frame.

Either way the preview updates and the choice saves automatically.

Document each shot

Select a shot to open its recipe on the left. Give it a title, then add the generation steps that made it:

1. + Add step for each generation pass (image, video, upscale or edit).
2. Pick the platform (Midjourney, Kling, Runway, Veo, and more) — or choose Custom… to add your own with a name and link.
3. Pick or type the model, paste the exact prompt, and attach any input assets — start/end frames, motion references, or audio. Click + Add input asset to pick files, or drag images/audio straight onto it (the target highlights when you're over it — drop to upload, several at once is fine).
4. Add an optional note for anything that doesn't fit a step — concepting, references, or post.

Your changes save automatically; the status sits in the top bar.

Set the gate and publish

Use the Gate dropdown to choose how viewers unlock your breakdown:

• Email to unlock — viewers leave an email first. Those emails are yours: the Leads button on your workflows page lists everyone who unlocked any of your breakdowns (with which workflow they came from) and lets you download them as a CSV.
• Follow to unlock — viewers follow you to unlock. Pick which profile they're sent to (Instagram, TikTok, YouTube, LinkedIn, …) — we pull the links from your profile, and anything new you paste is saved back there. It's honor-system; we take their word for it.
• Open — no gate.

Logged-in FOOH users always skip the gate. When you're happy, hit Publish — the workflow goes live at its own link and appears on your profile. Use Preview any time to see it as a viewer first.

Leave a draft (or a published workflow with nothing filled in) sitting for a while and we'll send you a friendly email reminder — at most a couple, and they stop the moment you finish. You can turn them off under Tips & account reminders on your notifications page, and you can always just reply to one to tell us what got in your way.

Also publish it as work

The Portfolio work panel under the player connects the reel to your portfolio, so it shows up in your work too — not just as a workflow:

• Also publish as work — creates a new work item from the reel as a draft spec-work piece and drops you into the work editor to add the brands, tools and credits. It stays unpublished until you publish it there.
• Link to existing work — already have this reel on a work page? Pick it from the list to connect the two instead of creating a new one.

Once linked, use Edit work details to jump to the work editor, or Unlink to detach them again (the work item itself stays put).