Create a workflow from your reel

A workflow is an interactive breakdown of a reel. The finished video sits on a timeline split into shots, and tapping a shot reveals exactly how it was made — the AI tool, the prompt, and the input frames you fed it. It's the fastest way to answer the question every AI creator gets: how did you make this?

The first time you open the editor, a short welcome walks you through the idea, and a Getting started checklist in the corner tracks the three steps to a complete workflow — cut into shots, add a recipe, publish — ticking each off as you go. Need the editing shortcuts again? Hit the ? button in the top bar any time.

Start a workflow

Go to Account → Workflows and hit New workflow. You have two ways in:

• Upload a reel — drag in the finished vertical video (MP4, MOV or WebM). It uploads straight to our player and you land in the editor once it's processed.
• From your work — pick a reel you've already published. The workflow reuses that video, so there's no second upload, and the work page gets a "How I made this →" link.

Split the reel into shots

We automatically detect the cuts in your reel and open the editor with the timeline already split into shots — one per scene. (A single continuous take stays as one shot.) Fine-tune the strip under the player to taste:

• Split — scrub to a cut point and press S, or double-click the strip. If the shot already has steps, you'll be asked which side keeps them.
• Merge — click the ⋈ handle on the line between two shots (or press M). Both recipes are kept.
• Trim — drag the line between two shots, or type exact In/Out times in the inspector.
• Delete — select a shot and press Delete. Its time is handed to a neighbour so the timeline stays gap-free.

Every structural edit is undoable with ⌘/Ctrl+Z.

Choose the thumbnail

The small Thumbnail panel under the player controls the cover image shown on your workflow card, the public page, and link previews. You have two options:

• Use current frame — scrub the reel to the frame you want and click it. Until you pick one, we use a frame from the very start of the reel.
• Upload your own — use a custom image instead of a frame. Portrait 9:16 works best (it's the shape of the card). Hit Remove to drop back to a frame.

Either way the preview updates and the choice saves automatically.

Document each shot

Select a shot to open its recipe on the left. Give it a title, then add the generation steps that made it:

1. + Add step for each generation pass (image, video, upscale or edit).
2. Pick the platform (Midjourney, Kling, Runway, Veo, and more) — or choose Custom… to add your own with a name and link.
3. Pick or type the model, paste the exact prompt, and attach any input assets — start/end frames, motion references, or audio. Click + Add input asset to pick files, or drag images/audio straight onto it (the target highlights when you're over it — drop to upload, several at once is fine).
4. Add an optional note for anything that doesn't fit a step — concepting, references, or post.

Your changes save automatically; the status sits in the top bar.

Set the gate and publish

Use the Gate dropdown to choose how viewers unlock your breakdown:

• Email to unlock — viewers leave an email first. Those emails are yours: the Leads button on your workflows page lists everyone who unlocked any of your breakdowns (with which workflow they came from) and lets you download them as a CSV.
• Follow to unlock — viewers follow you to unlock. Pick which profile they're sent to (Instagram, TikTok, YouTube, LinkedIn, …) — we pull the links from your profile, and anything new you paste is saved back there. It's honor-system; we take their word for it.
• Open — no gate.

Logged-in FOOH users always skip the gate. When you're happy, hit Publish — the workflow goes live at its own link and appears on your profile. Use Preview any time to see it as a viewer first.

Also publish it as work

The Portfolio work panel under the player connects the reel to your portfolio, so it shows up in your work too — not just as a workflow:

• Also publish as work — creates a new work item from the reel as a draft spec-work piece and drops you into the work editor to add the brands, tools and credits. It stays unpublished until you publish it there.
• Link to existing work — already have this reel on a work page? Pick it from the list to connect the two instead of creating a new one.

Once linked, use Edit work details to jump to the work editor, or Unlink to detach them again (the work item itself stays put).