Blog
Insights, trends, and deep dives into the world of CGI, VFX, and creative advertising.
Blog
Insights, trends, and deep dives into the world of CGI, VFX, and creative advertising.
Kaufland's "Ice Ice Baby": A Case for Hybrid AI Production
EASYdoesit combined real actors, physical production, and 23 AI-generated worlds to create Kaufland’s latest campaign. The result shows why hybrid AI production may be a stronger path forward than either fully traditional shoots or fully generated advertising.
I'm not an AI artist. I'm an artist using AI.
We spoke to Lindsay Kokoska, a multidisciplinary artist whose practice moves between painting, collage, digital art, animation, and AI — about growing up as an artist, the connection between creativity and meditation, and how new technologies can be used without losing your own voice.
From CGI to AI: Why most AI ads fall apart on full screen
A chat with Amé Raaphorst the co-founder of HAI agency on how CGI craft can meet AI and why most AI-generated work still doesn't hold up.
AI isn’t replacing 3D artists, it’s changing what makes one valuable
We spoke to 3D artist Jordan McBarnett about his journey from freelancing to working with brands like Samsung and the NFL, and why the future of the industry is shifting from execution to creative direction.
How to Use FOOH Advertising in 2026 to Promote Your Easter Specials
Want to make your brand go viral this Easter? Discover 5 creative FOOH Easter marketing ideas for 2026 that will capture attention, boost engagement, and drive shares.
We Just Added 40+ DOOH Campaigns and 64 Billboard Screens to Our Library
FOOH.com now includes a full DOOH library with 40+ real 3D billboard campaigns and a screens section covering 64 locations worldwide, from Times Square to Shibuya Crossing.
2026 Is the Year of the Artist (And It’s About Time)
2026 is shaping up as the year of the artist. As audiences grow skeptical of AI-made ads, brands are crediting creators to rebuild trust, credibility, and creative differentiation.
R.I.P. RTFKT - What Really Happened
Nike has quietly sold off RTFKT, the virtual sneaker and digital fashion studio it acquired at the height of the NFT boom in 2021.
AI Advertising Done Right: Inside France TV’s Hybrid VFX Ad
France TV’s Olympic campaign shows how AI and VFX can coexist. A lesson in using technology with intent — and why human thinking still leads in marketing.
NYC hates AI: Lessons from 2025’s most disastrous OOH campaign
We unpack Friend’s $1M NYC subway AI OOH fail and Claude Café’s success. Plus: A playbook for AI OOH marketing that earns trust with every audience.
2025 Is a Turning Point for DOOH — Here's Why It Matters
2025 is shaping up to be THE year for DOOH. Here are the trends & standout examples everybody is talking about.
FOOH Trends in 2025
What are FOOH trends in 2025? We break down the formats, aesthetics, and creator partnerships shaping 2025's biggest campaigns.