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Benefit Cosmetics Mascara Spins Outward

Credits

Brand: Benefit Cosmetics

Agency: Unknown

Metadata

Screen: TSX Broadway Corner 3D Billboard

Brand Industry: Beauty & Personal Care

Date posted: September 21, 2023

Source: Original

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The Benefit Cosmetics logo sits at the center of the screen against a pink background. A black mascara emerges and moves outward from the display, with its base extending forward as the wand lifts upward. As this happens, the Benefit logo itself shifts and transforms into an image of a person lying down, which then expands into a bold black-and-white pattern. The pattern spreads across the entire screen, while the mascara bottle settles along the corner edge, remaining partially outside the display.

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