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Nike Shoe Box Shoe Factory

Credits

Brand: Nike

Agency: https://cekai.jp/

Metadata

Brand Industry: Fashion & Apparel

Date posted: May 22, 2023

Source: Original

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The screen displays the Nike logo before a Nike package is thrown onto the screen. As the box turns transparent, it reveals expanding balls and a pair of shoes. The transparent casing then pops as the balls spread out, unveiling a Nike Air shoe surrounded by the balls. The shoe moves backward as a drone and robotic arm appear, modifying the design of the white and orange shoe as it floats. It is then covered with a Japanese minimalist window that casts a shadow over it. From behind the window, a hand holding a fan presents the shoe in a new color as the window opens. With the background changing, another shoe appears floating in a different color. Finally, a shoe with multiple effects is shown on screen before returning to the Nike packaging, which is then pulled back by a hand.

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