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Prada Paradoxe Bottle Emerges from Screen

Credits

Brand: Prada

Agency: Unknown

Metadata

Screen: Duomo di Milano 3D Billboard, 1540 Broadway Sign 3D Screen, The NOW Building Outernet London, CF Toronto Eaton Centre 3D Billboard

Brand Industry: Fashion & Apparel

Date posted: October 21, 2024

Source: Original

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A Prada Paradoxe Eau de Parfum bottle pops out of the screen, revealing its architectural, minimalist form inspired by the classic Prada triangle logo, while a green environment filled with virtual flowers appears behind it and the text PRADA sits at the bottom of the screen. The bottle slides smoothly to the right while remaining partially outside the display, maintaining its depth. A smoke poof then appears, from which another Prada Paradoxe bottle emerges at the corner edge of the screen, moves to the right, and returns back to the same corner edge. Next, a bottle zooms outward again, cap first, creating a strong sense of depth before fully popping out and sliding from left to right, after which it disappears as a single flower emerges from the center of the screen and slowly blooms. Finally, a white poppy flower blooms at the exact center of the curved corner, its petals extending beyond the screen, and from this same center point, the Prada ad splits in the middle as a Prada Paradoxe Eau de Parfum bottle emerges outward, completing the sequence.

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