FOOH Impact Score:
Outstanding
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In this Superman mixed reality ad, the scene opens with a sweeping aerial of the Golden Gate Bridge in San Francisco, California, as cars move steadily across the illuminated structure and the city's glowing skyline frames the horizon. The scene unfolds as the camera tilts upward into the night sky, where a group of stars gradually begins to shimmer and shift, eventually forming a glowing constellation that outlines Superman’s iconic logo, signaling the upcoming film’s arrival. With an impactful use of CGI, this Superman movie promotion mixed reality ad transforms the quiet night sky into an unforgettable cinematic teaser, highlighting Superman’s theatrical return only in theaters July 11.