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Toblerone Package Emerges Through Mailbox

Credits

Brand: Toblerone

Agency: Bulletproof

Metadata

Screen: One BGC Philippines 3D Billboard, Central Square BGC 3D Billboard

Brand Industry: Food, Beverage & Tobacco

Date posted: December 23, 2024

Source: Original

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A mailbox on a green door serves as the entry point as a Toblerone package slides through the opening. The scene shows the inside of the door, with the Toblerone turning and showcasing all its sides as it emerges from the screen. The background moves, and the package is adorned with festive green and red Christmas designs. As the Toblerone undergoes this transformation, it appears to fall while the background moves upward, then flips and finally lands next to a piece of triangular chocolate. The background transforms into a Christmas tree texture adorned with gold ornaments and lights, and text appears beside the giant package: Gift Outside The Box NEVER SQUARE, with the triangle chocolate forming the “A” in “SQUARE.” Snow falls from a branch of the Christmas tree onto the Toblerone package, while the branch extends outward from the screen.

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