Coca-Cola Zero Sugar Can Projects Beyond Screen
Credits
Brand: Coca-Cola
Coca-Cola Zero Sugar appears on a digital billboard with a static logo, then the can begins to rotate into view, gradually extending beyond the screen’s edges as if breaking through the surface. The 3D effect intensifies as the can appears to float forward, creating a dimensional illusion that transforms the flat display into an interactive space. The camera angle shifts slightly to emphasize depth, with the can seemingly projecting into the viewer’s space. This is followed by a rotating sphere that displays the Coca-Cola Zero Sugar logo in a dynamic, three-dimensional motion, maintaining the sense of volume and spatial presence. The visuals continue with the can reappearing in different orientations, each time reinforcing the illusion of physical extension beyond the screen, culminating in a seamless integration of product and digital display.







