FRESH Rotating Cube Skincare Display

The CGI advertisement begins with the FRESH brand name and its Chinese characters centred on a curved corner screen, set against a sky-blue background with soft white clouds. The Chinese characters briefly appear and fade, and the display transforms into a rotating cube before shifting into a water-filled surface. A large FRESH bottle falls into the water as green circles form behind it, and the cube rotates again to reveal additional products, including a gold bottle and a white cream jar. Pink flower petals float around them while the bottle pours sideways, filling part of the screen, followed by two photographs — one of a woman touching her face and another showing the product texture.

As the photographs move away and the products exit, another FRESH bottle rises from below and lifts as if about to pour. Its lid comes off, and a light brown liquid fills the screen, forming large bubbles. Once the screen is full, the text “24 hours” appears while the bubbles float upward, accompanied by a photograph of a smiling woman and an image of hands pouring the product into a palm. The liquid drains downward, and the screen flips like pages to reveal dew on a leaf before showing a black jar labelled FRESH Black Tea Overnight Mask. A white sliding panel closes and then opens to reveal Crème Ancienne Soft Cream, before sliding shut again. Finally, the display rotates back to the sky-blue background with clouds and the FRESH logo, completing the visual journey.