NYX Professional Makeup Duck LIps Pops Out of Screen

This CGI advertisement features a pair of oversized, plump lips that dramatically push out of the screen, creating a strong 3D illusion. As the view pulls back, the lips are revealed to belong to a pink duck, adding a playful surprise.

The lips emerge again, now with a glossy finish, appearing even fuller. The NYX Duck Plump bottle then bursts completely out of the screen, slowly rotating to highlight its design. On the other side of the billboard, a photo of a woman doing a duck-face pose spins into view, tying the visual back to the product’s bold and fun theme.