NYX Professional Makeup Duck LIps Pops Out of Screen

A pair of oversized, plump lips suddenly pushes out of the screen, creating a strong 3D illusion. As the view pulls back, the lips are revealed to belong to a pink duck, adding a playful surprise. The lips emerge again, now with a glossy finish, appearing even fuller. The NYX Duck Plump bottle then bursts completely out of the screen, slowly rotating to highlight its bottle design. On the other side of the billboard, a photo of a woman doing a duck-face pose spins into view, tying the visual back to the product’s bold and fun theme.