MTV Giant Blue Sweatshirts At Helsinki Parliament Building
B
FOOH Impact Score
Solid
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A
B-Tier
C
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In this MTV faux ooh ad, oversized blue sweatshirts hang from the columns of Helsinki's Parliament Building, created using computer generated graphics. The ad humorously reimagines this formal political structure with a fashion-forward twist, showing casual outerwear draped across one of Finland’s most iconic landmarks. A surprising moment that masterfully blends humor and creativity with a memorable expression of MTV's youthful identity.
