IWC Top Gun Giant Watches in Motion

This CGI advertisement features a billboard with a green, roof-textured background displaying 'IWC TOP GUN' in white text. A bulge forms at the centre, deforming the texture, before the facade breaks to reveal a giant green IWC watch. The watch extends beyond the billboard, twisting and turning with its second hand moving, while side screens show it from different angles.

White smoke then envelops the screen, as if from an explosion, and a white IWC watch emerges. It performs the same twisting and turning motion, moving beyond the main screen while side screens again display it from a different angle. The watch eventually returns and disappears, concluding with an embossed grey 'IWC TOP GUN' text extending beyond the screen.