Ray-Ban Sunglasses Hover into View

Shades Emerge from a Giant Gift Box

A giant gift box, wrapped in gold and red lines with a gold ribbon, appears on screen. A ribbon untangles, and the wrapping retreats to reveal a box displaying "RAY-BAN STORIES, THE GIFT OF NOW" in white. The sign slides aside, the black box lifts open, then disappears as a giant pair of Ray-Ban sunglasses emerges from the screen.

The background shifts to dark red with "FILM" floating at the top left and bottom right. Red stripes appear, showing people singing karaoke behind the glasses. The shades turn, revealing a man on a bicycle and floating video clips. As the sunglasses move inward, the clips rotate behind them, and "SHARE IT" appears at the top right and bottom left. Hearts float from the centre, the clips twist and vanish, and the Ray-Ban glasses re-emerge with sound bars displayed while "HEAR IT" appears at the top right and bottom left.

The glasses twist to show their other side, then "RAY-BAN STORIES, TRY NOW" appears with a downward arrow extending beyond the screen. Finally, the giant sunglasses retreat back into the box, the wrapping returns, and the box fits perfectly on the billboard.

Credits

Brand:Ray-Ban

Metadata

Work Type: 3D Billboard
Brand Industry:Fashion & Apparel
Date posted:February 16, 2023
Source:Original
Operating Hours:24/7
Display Dimensions:14.6m x 8.2m

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