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Ray-Ban Sunglasses Hover into View

Credits

Brand: Ray-Ban

Metadata

Screen: 1540 Broadway Sign 3D Screen

Brand Industry: Fashion & Apparel

Date posted: February 16, 2023

Source: Original

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The screen is a giant gift box wrapped in gold and red lines with a gold ribbon. Another ribbon untangles itself, and the wrapping retreats to reveal a box with the text RAY-BAN STORIES, THE GIFT OF NOW in white. The sign slides aside, the black box lifts open, and then disappears as a giant pair of Ray-Ban sunglasses emerges from the screen. The background turns dark red with the text FILM floating at the top left and bottom right corners. Red stripes appear, showing people singing karaoke behind the glasses. The shades turn, revealing a man on a bicycle and floating video clips in the background. As the sunglasses move inward, the clips rotate behind them and the text SHARE IT appears at the top right and bottom left corners. Hearts float from the center, the clips twist and vanish, and the Ray-Ban glasses emerge again with sound bars displayed while the text HEAR IT appears at the top right and bottom left. The glasses twist to show their other side, then the text RAY-BAN STORIES, TRY NOW appears with a downward arrow extending beyond the screen. Finally, the giant sunglasses retreat back into the box, the wrapping returns, and the box fits perfectly on the billboard.

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