BALENCIAGA | Spec Fashion Film

COMMON GOODS is a speculative Fall/Winter 2026 fashion film for BALENCIAGA, reimagining a supermarket as a luxury runway. The collection takes inspiration from the environment, with every silhouette, accessory, material, and camera movement designed to complement the setting. Architectural shapes, delicate lace, earthy neutrals, and oversized proportions create a contrast between high fashion and everyday life. Even ordinary grocery bags become part of the styling, blurring the line between luxury and the familiar. The film explores how an everyday space can inspire an unconventional fashion collection, using Midjourney for image generation and Kling AI for motion.