Ghibli-Inspired CGI Art Direction Piece
Hand-Drawn Animation Warmth, Rendered in 3D
A self-initiated art direction piece that moves away from hyper-real CGI toward a painterly look: hand-built 3D environments, soft volumetric light and textures inspired by classic Japanese animation.
Created by MAD CGI, a CGI and 3D animation studio in London. Passed 500K+ views and is one of the studio's most shared pieces. Full case study: madcgi.com/projects/ghibli
Created by MAD CGI, a CGI and 3D animation studio in London. Passed 500K+ views and is one of the studio's most shared pieces. Full case study: madcgi.com/projects/ghibli
Credits
Brand:
Also from MAD CGI
View all from MAD CGI →Skims — Temple Drape Reveal FOOH Concept, Athens
Dyson — Macro AI Product Film Concept
Swatch × Audemars Piguet — Barcelona Launch Queue AI Concept
Spain Wins the World Cup — Giant Shirt FOOH Concept
adidas × FIFA World Cup 26 — New York FOOH Concept
Hollywood Sign World Cup Takeover — FOOH Concept
Olympic Rings Carved in Ice — FOOH Concept
Hublot — Sapphire Watch AI Product Film Concept
Swatch — Alpine Cowbell Watch FOOH Concept
Ronaldo Statue — World Cup FOOH Concept, New York
Football Finals — Stadium Inside a Ball FOOH Concept