Ghibli-Inspired CGI Art Direction Piece

Hand-Drawn Animation Warmth, Rendered in 3D

A self-initiated art direction piece that moves away from hyper-real CGI toward a painterly look: hand-built 3D environments, soft volumetric light and textures inspired by classic Japanese animation.

Created by MAD CGI, a CGI and 3D animation studio in London. Passed 500K+ views and is one of the studio's most shared pieces. Full case study: madcgi.com/projects/ghibli

Credits

Brand:Ghibli

Metadata

Format:FOOH
Work Type: CGI
Brand Industry:Media & Entertainment
Country:Italy
City:Pisa

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