Hollywood Sign World Cup Takeover — FOOH Concept
Spec Work
The Hollywood Sign Gets a World Cup Makeover
A World Cup FOOH concept where crews are caught mid-install, swapping the Hollywood sign panel by panel for a celebration the whole world knows. Rigging, seams and LA haze are built to read like a news clip.
Spec work by MAD CGI, a CGI and AI video studio in London. Full case study: madcgi.com/projects/siuuu-hollywood
Spec work by MAD CGI, a CGI and AI video studio in London. Full case study: madcgi.com/projects/siuuu-hollywood
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