UNLUCKY CLOUD | 3D & DIRECTION
SLADEAvailable for work
THE BRIEF
Unlucky Cloud is a UK brand launching a new collection. The reference material was a single product photograph, the garment was rebuilt from it rather than scanned or patterned.
Role: concept, storyboards, garment construction, cloth simulation, character animation, lighting, edit, grade, sound design, and the interactive sequence on the drop page. Single-person pipeline, 4 weeks.
Unlucky Cloud is a UK brand launching a new collection. The reference material was a single product photograph, the garment was rebuilt from it rather than scanned or patterned.
Role: concept, storyboards, garment construction, cloth simulation, character animation, lighting, edit, grade, sound design, and the interactive sequence on the drop page. Single-person pipeline, 4 weeks.
GARMENT
The hoodie was rebuilt in CLO3D from reference alone: panel layout read off the seams, proportion matched against the photograph, then graded until the silhouette held at every camera angle.
Fabric behaviour was resolved with simulation rather than sculpting - the drape, the weight at the pocket, the way the cuffs load. Heavy fleece doesn't fall, it settles.
The hoodie was rebuilt in CLO3D from reference alone: panel layout read off the seams, proportion matched against the photograph, then graded until the silhouette held at every camera angle.
Fabric behaviour was resolved with simulation rather than sculpting - the drape, the weight at the pocket, the way the cuffs load. Heavy fleece doesn't fall, it settles.
WEB
The drop page needed the product to turn under the user's scroll. I replaced the existing implementation with an interactive image sequence that runs at full quality without loading the page down.
The drop page needed the product to turn under the user's scroll. I replaced the existing implementation with an interactive image sequence that runs at full quality without loading the page down.
RESULT
7M+ organic views around the socials. Collection sold out. Credited as 3D & Direction on the release.
Built with: Cinema 4D, Octane, CLO3D, Houdini Vellum, Cascadeur, Photoshop, After Effects
7M+ organic views around the socials. Collection sold out. Credited as 3D & Direction on the release.
Built with: Cinema 4D, Octane, CLO3D, Houdini Vellum, Cascadeur, Photoshop, After Effects
Credits
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