CGI fatigue is real
Overused CGI is everywhere — here's how to stand out
Overused VFX, fresh takes, and a chance for you to win big.
🚨 Size doesn’t matter.
We get it — floating brand logos, giant shoes, parachutes. It was all fun and games when FOOH started to take off two years ago but today FOOH deserves better.
That’s why we broke down the most overused CGI elements — and what to do instead.
👉 Get the full list here: The 5 Most Overused CGI Tropes in Ads (And What to Do Instead)
🏆 FOOH Awards 2025
You’ve got the work — now’s the time to give it the recognition it deserves. Submissions are already rolling in, so don’t miss your shot on winning the FOOH Award 2025!
🔥 FOOH of the Week
Citröen
Didn’t expect that from a Citröen commercial but here we go.
Prada x Axiom Space
In honor of last week’s MET Gala – THIS Prada ad is the ultimate FOOH.
Galeries Lafayette
Interesting FOOH trend – curious to see more of this in the future….
