Google finally makes AI glasses hot
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Ok now, let’s get into what happened this week. 🚀
🚨 TRENDING TOPICS
✅ Spotify’s rebrand triggers a social mockery.
Spotify changed its app icon to a green disco ball for its 20th anniversary, and people noticed immediately.
A lot of users hated it, calling the temporary logo ugly and confusing. But that reaction is exactly what turned it into a social media moment. Within hours, brands started referencing the redesign in jokes, memes, and posts, using Spotify’s anniversary update as an easy cultural hook.
✅ LEGO shuts down AI rumors with BTS footage.
LEGO’s “Everyone Wants a Piece” ad featured football legends Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vini Jr., a cast so unreal that it’s no surprise people started calling it AI.
To shut down the speculation, LEGO posted the BTS material this week showing the real production behind the spot 👉 Watch it here.
✅ 3D DOOH just got a performance receipt.
Vistar Media, Omnicom Media, and JCDecaux released a new report called “Science in Motion”, looking at how motion and 3D creative formats impact DOOH performance.
The key takeaway: motion-based creatives increased ad recall by 33% and boosted brand awareness by 50% compared to static ads, with 3D formats performing strongest overall.
✅ Rolling Stones get AI de-aged for new music video.
The Rolling Stones’ new music video for “In The Stars” uses AI de-aging to make the band look like their younger 1970s selves. The tech was created by Deep Voodoo, the AI/deepfake VFX company founded by South Park creators Trey Parker and Matt Stone.
The video stars Odessa A’zion and was directed by François Rousselet, who also directed the Stones’ “Angry” video with Sydney Sweeney.
⚡️ Industry Deep Dive
Google has been here before. Back in 2013, Google Glass tried to sell us the future as a tiny computer on your face, and failed badly. Not just because of privacy concerns, but because nobody wanted to look like they were beta-testing Silicon Valley in public.
Now, smart glasses have changed. Meta made them look familiar with Ray-Ban. Oakley pushed them into performance culture. And now Google is coming back through Gentle Monster, which might be the most interesting move yet.
Because Gentle Monster does not just make glasses. It represents a cultural zeitgeist: fashion-first, Gen Z-coded, slightly weird, and already futuristic without looking like tech.
But even if AI glasses finally look desirable, the bigger question remains: Will people actually want to wear them?
🧠 WEEKLY AI CREATIVE
This is part 10 of our weekly series where we test the AI tools everyone is talking about and figure out what they’re actually useful for.
This week, we turned one simple collab idea into a full cinematic AI fashion concept:
What if Pokémon designed grillz? We used Nano Banana to design fictional Pokémon-inspired jewelry pieces, turning Charizard, Gengar, and Mewtwo into wearable grillz. Then we used Cinema Studio Video to animate the concepts into a cinematic product workflow.
See the full breakdown (prompts included) in this week’s spec ad.
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