Blog
Insights, trends, and deep dives into the world of CGI, VFX, and creative advertising.
What brands shipped this week
Anime ads, Apple moves, and a FIFA idea that got… weird.
Messi, AI bans & a protein vape
Plus: How you can actually succeed as a freelance 3D artists
Why Prada won't get an AI shitstorm but others do.
Sora gets shut down, Meta in trouble, and a new ad trend is emerging.
Zuckerberg kills his Metaverse.
This week: Samsung extends VFX campaigns, butt-controlled 3D billboards and some thoughts on an Oscars-winning duo.
If AI made your ad you don't own it. Or do you?
NPC Oscars ads, Sora inside ChatGPT, and the AI copyright ruling creatives should watch.
3D is dead.
AI vs 3D artists, a $220M ad scandal, and why brands are suddenly reusing ads.
Why Reddit is more valuable than TikTok right now.
Big Tech’s slop dilemma, Reddit’s rise, and the first major music artist to go fully AI.
The fastest-growing content format 🔥
Why the Seedance controversy also matters to you
Leveraging tech for long-term brand value
AI trademarks, immersive experiences and more
We cracked the virality code for 2026
The data behind FOOH
The Next Performance Hack: Reddit Threads
Ads are coming to ChatGPT at $60 CPM, Reddit launches an AI buying engine, and a fresh Creator Spotlight on Murph Studio in this week's FOOH digest.
It's officially over for agencies
Why brands are hiring showrunners over agencies, the rising 'AI tax' creators pay in hardware, and how fashion is dominating mixed-reality advertising.
🏆 The FOOH Awards 2026 are here
FOOH Awards 2026 submissions are open with an expanded industry jury. Plus why authorship is back as a credibility signal and Ilya Sigachev's playbook.
The big brands are coming for AI
How creative IP is fighting back against AI scraping, Disney's $1B OpenAI licensing deal, and the 2026 seasonal moment brands should plan for now.
💸 From AI Spec to Paid Samsung Campaign
How an AI spec ad became a paid Samsung TV campaign, DOOH's record-breaking 2025 growth, and what the Netflix-Warner Bros deal means for marketers.
FOOH Wrapped 2025
FOOH Wrapped 2025: McDonald's leans into AI for its anti-Christmas spot, the year's biggest moments in fake out-of-home, and a new FOOH powerhouse.
You would've never guessed THIS collab
Gatorade's Stranger Things crossover campaign, the Sky Studio FOOH Challenge winner, and the smartest Christmas DOOH ad we've spotted this year.
Is this the death of OOH?
Qatar Airways and Google produce two AI ads on a 14-hour flight, Wicked's 400-brand movie takeover, and how holograms are reshaping out-of-home advertising.
The Most Important Ad You’ll Watch This Week
Tencent's AI pipeline replaces TV ad breaks with in-scene branded objects, the best VFX-meets-AI ad of 2025, and a FOOH industry trend nobody saw coming.
FOOH has a new hotspot
Nike's all-AI Halloween concept by Chris Capel, Coca-Cola's AI Christmas backlash, and the city quietly emerging as a global FOOH hotspot.
This is FOOH's next chapter
Three signs FOOH is evolving fast: Vertex's scroll-driven Kate Spade campaign, an imagined IT FOOH spot, and where the format goes next.
FOOH's next chapter.
Meta's auto-dubbed multilingual Reels, Adobe's AI Foundry for brand-tuned content, and how to win Black Friday with FOOH this year.
Stranger Things & a CGI artists AI ad
Stranger Things kicks off the VFX ad wave, DirecTV launches AI-generated shoppable screensavers, and a top CGI artist promotes AI tools.
NYC hates AI
How NYC pushed back against Friend AI's $1M subway takeover, Meta's EMG-controlled AI glasses, and a creator spotlight on agency Yellow.
SORA 2 is INSANE
What that means — plus a must-read FOOH city strategy post.
OpenAI is ploting something BIG
This week: OpenAI’s ad push, telecom spend surging, and seasonal FOOH inspiration.
An AI ad that was meant to be FOOH
This week: Meta’s AR glasses, LV’s FOOH monograms and a mini-doc made with AI.
Trends that are shaping FOOH right now
From billion-dollar fragrance hype to Google’s vertical AI, early Halloween sparks, and Paris FOOH highlights — here’s what’s trending now.
This Week: AI Ads, Deepfakes & FOOH
This week in FOOH: NFL’s AI ad, Disney’s deepfake dilemma & more
DOOH ist changing
What this weeks Google’s launch means for FOOH—and the DOOH trends shaping 2025.
FOOH creator spotlight
On-set CGI tech, ChatGPT’s 700M-user milestone, and the studio behind some of France’s most creative FOOHs
July’s FOOH was unhinged (in the best way)
Plus: the hidden tech that makes wild ideas look real — and this week’s top campaign picks.
FOOH at Full Speed
Samsung’s global push, WHY CGI’s predictions, and the most bizarre (and brilliant) storefront you’ll see this week.
CGI just met its AI upgrade
What Netflix’s AI stunt means for marketing, and the fastest way to mock up your next idea.
Is this the biggest FOOH campaign yet?
Samsung activates the biggest FOOH creators for Galaxy Z Fold 7, Meta and Oakley unveil AI smart glasses, plus the most surreal FOOH ads of the week.
VFX is booming, literally,
Discover the rise of high-impact visuals, a 3D hologram first, and the standout FOOH campaigns of the year.
FOOH Trends 2025
Six FOOH trends defining 2025 — from new creative formats to bigger brand integrations. Plus FOOH Awards voting and this week's top campaign pick.
BlenderMCP for FOOH
AI just hit 3D. Plus: Prime, Sonic, and Mercedes bring the FOOH heat.
CGI fatigue is real
Overused CGI is everywhere — here's how to stand out
FOOH Awards 2025
Let’s celebrate the best in Fake Out of Home 🏆
FOOH Collections
Build Your Own FOOH Decks – Without Leaving the Library
AI tools for FOOH
The newest Pika AI feature just dropped and it will change your FOOH ideation for ever.
ChatGPT-4 = Faster FOOH Concepts
From landing client buy-in to choosing the right FOOH moment — we’ve got you covered this week.
New fooh.com feature
Explore, save, and spark ideas instantly with the new Collection feature.
ChatGPT-4 = Faster FOOH Concepts
Mockups in minutes. A new website feature to save ideas. And something big on four wheels.👀
fooh.com V2 is now live
Explore the new library now!
THIS is what most FOOH's are missing.
FOOH is getting bolder, smarter, and more viral. From influencer collabs to April Fools’ stunts—here’s what’s next. 🚀
FOOH meets Hollywood, and it’s changing everything
Dive into top strategies, viral examples, and insider tips to create buzz-worthy campaigns that fill theaters.
Is THIS the future of FOOH? 🤯
Check out our OpenMagic review, plus get inspired by these 5 marketing ideas that will make your FOOH go viral!
Check out the newest AI Update for FOOH! 🤯
AI upgrades, viral ads, and the newest marketing insider tips - read all about the latest FOOH news right here!
Your first FOOH newsletter is here! 🚀
From Valentine's Day FOOH Inspo to the future of AR-enhanced FOOH – check out the latest trending topics in Fake Out Of Home Advertising!