Is this the biggest FOOH campaign yet?

This week:

Meta’s new smart glasses hint at spatial futures and the BIGGEST activation of FOOH creators that we’ve seen so far.

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Meta is making moves in optics: Meta and Oakley just unveiled smart glasses with built-in AI — launching under the HSTN line this fall. Designed to look like everyday eyewear, they hint at a future where context-aware visuals meet real-world utility.

For FOOH, it’s not about the format yet — but about the mindset. A world where visuals adapt, respond, and layer themselves over reality is no longer sci-fi. The creative canvas is shifting, subtly but surely.

🤯 Samsung just activated the FOOH elite!

To launch the new Galaxy Z Fold 7, some of the biggest creators in the realm of FOOH and CGI dropped their takes. Swipe through the highlights.👇

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🔥 FOOH of the Week

Squid Game

The games just started …

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Galeries Lafayette

Something surreal just grew in Paris.

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LEGO

Now THAT’S branding.

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