Is this the biggest FOOH campaign yet?

This week:

Meta’s new smart glasses hint at spatial futures and the BIGGEST activation of FOOH creators that we’ve seen so far.

Meta is making moves in optics: Meta and Oakley just unveiled smart glasses with built-in AI — launching under the HSTN line this fall. Designed to look like everyday eyewear, they hint at a future where context-aware visuals meet real-world utility.

For FOOH, it’s not about the format yet — but about the mindset. A world where visuals adapt, respond, and layer themselves over reality is no longer sci-fi. The creative canvas is shifting, subtly but surely.