NYC hates AI

This week:

$1M OOH backlash, Meta’s EMG glasses update, and your weekly FOOH recap.

🚨 Trending Topic

👀 NYC hates AI

Late this past summer, AI-companion startup Friend spent about $1M to blanket the NYC subway with 10,000+ stark white posters. New Yorkers answered fast: graffiti, takedowns, and plenty of anti-AI commentary.

Anthropic took the opposite path: With its Claude Café pop-up in New York, visitors opted in: grab a coffee, ask questions, try Claude with a staffer at your side. People tested at their own pace, discussed privacy and control, and left with tangible use cases.

Takeaway: Don’t broadcast at people, invite them. Trade raw reach for earned rapport, and hype for hands-on utility.

🕶️ You’re wrong about META’s glasses

Meta’s AI glasses hit the week’s headlines again, now with wristband EMG gesture control getting hands-on coverage.

The feature promises steadier POV capture, and on-the-move “save/compare/add-to-cart” actions — making it especially promising for retail, live events, and creator partnerships.

⚡️ Creator Spotlight: Meet Yellow

How a design-led agency builds FOOH that travels with a sharp strategy, craft-led CGI, and AI as accelerator, not replacement. Get to know Yellow!

👇👇👇

Read the full Interview here

🔥 FOOH of the Week

Oh Polly

Now this should’ve been the Fashion Week.

See the full video

Olympic Museum

Already hyped for the 2026 Olympics.

See the full video

PANDORA

Some nice Christmas FOOH Inso, in case you’re already working

on a jewelry commercial.

See the full video