Why Prada won't get an AI shitstorm but others do.
Sora gets shut down, Meta in trouble, and a new ad trend is emerging.
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Ok now, let’s get into what happened this week. 🚀
🚨 TRENDING TOPICS
✅ R.I.P. Sora
OpenAI is reportedly closing its standalone Sora video app — and scrapping a potential $1B deal with The Walt Disney Company in the process.
The move highlights how tense things have become between AI companies and Hollywood. Studios are exploring licensing deals, but at the same time pushing back hard on how these models are trained — especially around copyrighted material and recognizable styles. Instead of continuing Sora as a separate product, OpenAI is now folding its video capabilities into ChatGPT, making it part of a broader creative workflow.
✅ Meta and YouTube have been found liable in a landmark lawsuit linking their platforms to addiction-related harm.
The ruling targets core product features like recommendation algorithms and infinite scroll — arguing they’re designed to keep users hooked.
What’s special about this lawsuit: it’s one of the first times the argument that “the platform design itself causes harm” has actually stuck in court. If this holds, it could force platforms to rethink how attention is built into their products eplication.
✅ Are VFX breakdowns becoming a new
advertising strategy?
Since the start of the year, we’ve been reporting on brands working more and more with VFX artists and creators to push campaigns.
Now Hyundai is going one step further — sharing the breakdowns alongside the ads, including work by VFX studios gn.motion and moshn studio.
The takeaway: In 2026, the process is part of the aesthetic. People want to see the work behind the work.
✅ Hermès hired a VR artist to create an immersive masterpiece.
For the Saut Hermès 2026, the luxury bran teamed up with artist Dimitri Rybaltchenko to create an immersive 360° experience where you navigate a surreal equestrian universe from the horse’s POV.
✅ L.A. Just Revealed the official design of the 2028 Olympics Look
The organizers of the 2028 Summer Olympics just unveiled their visual identity — developed in collaboration with Work & Co. Instead of a single fixed logo, the system is built around a core idea: the “A” in LA28 can constantly change — with different artists, creators and voices reinterpreting it over time.
💡 INDUSTRY DEEP DIVE
I, I, I AM AI?
People can’t stop talking about Prada’s latest campaign “I, I, I AM” and the question whether the campaign is AI-generated or not. And that question is almost as central to the campaign as the work itself.
Because instead of answering it, Prada points somewhere else: the artists.
Jordan Wolfson is known for provocative, tech-driven work — often using robotics, facial recognition and synthetic visuals to create pieces that split opinion.
That choice of artist for their campaign feels very deliberate considering the AI context. And the potential controversy this could lead to.
But instead Prada doesn’t explain the process. They don’t label it as AI nor non-AI. Instead, they anchor everything in the artist.
💡 What this means
Most brands using AI run into the same problem:
The moment it’s visible, the conversation turns into “AI vs real” → backlash → end of story.
Prada avoids that entirely.
By framing the work through an artist, they shift the discussion:
from tool → to authorship
from how it’s made → to what it means
Same uncertainty. Different outcome.
🧠 WEEKLY AI CREATIVE
Check out part 2 of our series where we break down spec ads you can actually recreate yourself. No theory, no vague workflows. Just ready-to-copy prompts and a clear path from idea to final output.
The goal is simple: Take the exact process, run it in your own setup, and see how far you can push it.
For this one, we asked: What if Gentle Monster dropped a Pokémon collab?
Want to discover FOOH, DOOH & CGI Ads examples?
