What brands shipped this week
Anime ads, Apple moves, and a FIFA idea that got… weird.
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Ok now, let’s get into what happened this week. 🚀
🚨 TRENDING TOPICS
✅ Brands lean fully into anime storytellingKikkoman just dropped a Gen Z-focused campaign and instead of borrowing from anime, they created their own.
The spot ‘Unleash Legendary’uses a full anime narrative style, complete with dramatic pacing, character arcs, and high-energy visuals — turning a simple product into something that feels closer to a short film than a traditional ad. It’s a clear signal of where things are heading: not just referencing internet culture, but fully adopting the formats audiences already love.
✅ Netflix launches “VOID” AI for post-production editsNetflix is introducing a new AI system called VOID that allows scenes to be modified after filming — without requiring reshoots.
The tool is designed to adjust elements like dialogue, timing, and certain performance details directly in post-production, opening up new flexibility in how scenes are finalized and adapted.
✅ Nutella gets the product placement money can’t buyNutella just landed what might be the ultimate placement, a trip to the far side of the Moon aboard Artemis II. Originally just part of the astronauts’ onboard food, it quickly turned into a global story once images from the mission started circulating.
✅ Apple acquires MotionVFX Apple just picked up MotionVFX, a move that flew a bit under the radar, but could have big implications.
If you’ve ever used Final Cut Pro, chances are you’ve already worked with MotionVFX. They’re behind a huge chunk of the templates, titles, and effects that make videos feel polished.
✅ Mooi launches multi-part FOOH campaign Moooi teamed up with design studio Reisinger Studio to roll out a multi-part FOOH series for its spring campaign.
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🧠 WEEKLY AI CREATIVE
This is Part 4 of the series where we test the AI tools everyone is talking about, and figure out what they’re actually useful for.
Because right now, it’s a lot.
New tools, new workflows, new “best ways” every week — and it’s getting harder to tell what’s worth your time. So instead of trying to cover everything, we’re building things with them.
This one starts with FIFA’s newly released song… and somehow ends with a bull. See the full breakdown (prompts included) in this week’s spec ad.
AI ad test: FIFA 2026 referee kit x Adidas
Want to discover FOOH, DOOH & CGI Ads examples?
