AI is no longer a black box
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Ok now, let’s get into what happened this week. 🚀
🚨 TRENDING TOPICS
✅ Apple hires artists for their latest Japan campaign.
13 artists and animation studios were invited to reinterpret the App Store through their own lens, resulting in 16 unique artworks, each built around the iconic “A” logo as a portal into different worlds. Check out their full campaign here.
✅ Amazonia’s new branding goes viral Brazil has introduced a new destination brand for the Amazon rainforest, created by FutureBrand São Paulo and Tátil Design. Instead of a static logo, the identity works as a flexible system inspired by the region’s river network.
It quickly went viral in the design bubble this week, with overwhelmingly positive reactions.
✅ OpenAI is building conversion tracking for ChatGPT
According to recent reports, the tool will allow brands to track whether interactions inside ChatGPT actually lead to conversions, moving beyond impressions and engagement. It marks one of the first steps toward turning AI platforms into fully trackable advertising channels.
✅ Zuckerberg works on his own AI clone to watch over his employees. Meta is pushing AI deeper into its workplace and now even into leadership presence itself. According to recent reporting, the company is experimenting with a photorealistic AI version of Mark Zuckerberg, designed to communicate with employees and represent leadership at scale. Instead of written memos or videos, this kind of system could deliver updates, answer questions, or guide teams in a always-available format.
⚡️ INDUSTRY DEEP DIVE
Budweiser has released a new global campaign this week for the FIFA World Cup 2026, created by Africa Creative and produced by Maverick.
The film was built entirely through a digital pipeline combining AI, VFX, and compositing to move across different countries and moments in football history.
Production started with low-quality AI-generated footage (8-bit MP4), which was then rebuilt through generative upscaling into a 10-bit ProRes workflow — giving the dynamic range needed for proper color grading and VFX work. This step wasn’t a shortcut, but a technical foundation.
From there, the focus shifted to refinement: textures, lighting, and photographic details were enhanced through VFX to fix inconsistencies and push the visuals to a production-ready level.
The production aspect of this ad is one thing. But it also points to a bigger shift in how FOOH is currently evolving: What started as fast, social-first content is now moving into TVC-level production, not by replacing traditional workflows, but by reshaping them.
🧠 WEEKLY AI CREATIVE
This is part 5 of the series where we test the AI tools everyone is talking about, and figure out what they’re actually useful for. This week we pushed Seedance 2.0 and Kling 3.0 to build a full campaign from a single product idea.
See the full breakdown (prompts included) in this week’s spec ad.
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