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Ok now, let’s get into what happened this week. 🚀
🚨 TRENDING TOPICS
✅ Is BTS starting to outperform regular campaigns?
Trust in digital advertising has been declining for years and with AI in the mix, that skepticism is surely growing stronger. That’s why we’re seeing a noticeable shift in brands’ social media content right now.
From polished outputs to showing the process. From final ads to “how we made this.” BTS isn’t just supporting content anymore, it’s the payoff. In many cases, it’s the part people actually engage with the most.
✅ Higgsfield introduces Canvas, a node-based AI workspace.
Instead of jumping between tools, Higgsfield is bringing everything into one canvas: planning, building and prompting in a single workflow. You can run agent-built pipelines or create your own from scratch.
👉 See what the update looks like here
✅ ChatGPT 5.5 is already being used to build full digital experiences.
From recreating games like Minecraft and Pokémon to designing incredible web designs, people are pushing the new model far beyond simple prompts.
👉 See how people are using the latest update.
✅ Hershey bets on AI agents to fix a $2B marketing blind spot.
Hershey is deploying AI agents to connect campaign data with real retail performance, pulling in signals from media, sales, and distribution to finally understand what actually drives purchases across stores.
Instead of fragmented reporting, these systems continuously analyze performance and feed insights back into planning and optimization.
⚡️ INDUSTRY DEEP DIVE
What does it look like when a CGI studio starts actually building with AI?
In this week’s Industry Deep Dive, we spoke to Co-Founder Amé Raaphorst from HAI agency about what happens when VFX-trained teams build with AI, and how that changes the way campaigns are made.
From combining CGI and AI in one pipeline to building scalable, high-quality outputs to rethinking how production works.
CLICK HERE FOR THE FULL INTERVIEW
🧠 WEEKLY AI CREATIVE
This is part 6 of our weekly series where we test the AI tools everyone is talking about and figure out what they’re actually useful for.
This week, we turned one simple product idea into a full AI spec ad:
What if IKEA’s iconic blue FRAKTA bag became a Balenciaga-style jacket?
We used NanoBanana Pro to redesign the product, Kling 3.0 and Seedance 2.0 to bring it into motion, and broke down the full workflow step by step.
See the full breakdown (prompts included) in this week’s spec ad.
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