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Visit San Diego Paraglider Breaks Through Billboard

Credits

Brand: Visit San Diego

Agency: The Shipyard

Metadata

Screen: The Moxy 3D Billboard

Brand Industry: Travel & Hospitality

Date posted: June 2, 2023

Source: Original

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A vibrant cliffside scene unfolds on the billboard, its edges subtly curved to enhance depth. Then, a paraglider emerges from the landscape, its wings stretching beyond the screen’s boundaries as if launching into the real world. The paraglider glides forward, its motion synchronized with the screen’s surface, creating a seamless 3D illusion where the figure appears to break through the display. The ocean below mirrors the sky, and the paraglider continues its flight, maintaining the illusion of spatial extension beyond the billboard’s frame. The scene remains consistent, with the paraglider’s path suggesting continuous movement outward, fully integrating the product’s motion with the digital display.

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