Al Shindagha Museum Embroidery Above Roof

Imagine a museum facade turning into a gateway for cultural storytelling. That’s the resonant premise of this Al Shindagha Museum FOOH campaign featuring the traditional Al Talli craft in Dubai. The video unfolds as the scene opens on the exterior of Al Shindagha Museum in the UAE, where a man walks toward the entrance. As the camera pans upward, an enormous Al Talli appears, covered in richly colored embroidery floss threads. Three of them swing gently, and one thread drops dramatically, rolling to the ground to reveal a spool acting like a ladder, seamlessly connecting to the oversized Al Talli structure — a visual invitation to step into heritage. Using engaging CGI effects, this Al Shindagha Museum FOOH campaign transforms the museum's facade into an innovative product showcase of the ‘Traditional Crafts House’.