Al Shindagha Museum Embroidery Above Roof

This FOOH campaign for Al Shindagha Museum in Dubai features the traditional Al Talli craft. The video opens on the exterior of the museum in the UAE, showing a man walking towards the entrance.

As the camera pans upward, an enormous Al Talli appears, covered in richly coloured embroidery floss threads. Three threads swing gently, and one drops dramatically, rolling to the ground to reveal a spool acting as a ladder. This connects seamlessly to the oversized Al Talli structure, creating a visual invitation to explore heritage.

Using CGI effects, this campaign transforms the museum's facade into an innovative showcase for the ‘Traditional Crafts House’.