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Impressive
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In this Cairo Spots CGI campaign, a magnificent fanous lantern sculpture built from hundreds of glowing golden lamps rises tall on Cairo’s vibrant landscape. The ad dramatically reimagines the ignition of a traditional Ramadan lantern as a visitor activates the installation, triggering shimmering augmented reality effects that bathe the surroundings in brilliance. A captivating campaign that masterfully blends tradition and technology with a resonant tribute to Ramadan in Egypt.
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The Ivy Collection