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Dunkin Munchkins Stack Up to Plug the Screen

Credits

Brand: Dunkin

Metadata

Screen: One Times Square 3D Billboard

Brand Industry: Food, Beverage & Tobacco

Date posted: January 12, 2026

Source: Original

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At the top of the vertical screen, an orange outlet shaped like a bell is shown. From below, a stack of different flavored munchkins with tiny faces and arms begins to build upward, each piece climbing on top of the other while carrying an orange wire with a plug featuring the Dunkin’ logo. Little by little, they reach the outlet and manage to plug it in. As soon as they do, the stack starts to wobble, struggling to stay balanced, and then collapses from the bottom. One munchkin clings to the plug at the top for a moment before it too falls, pulling the plug down with it and completing the playful sequence.

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