Santos FC Football Jersey Hanging on Intersection

In this Santos Football Club fake out of home ad, a bustling scene at Tokyo’s Shibuya Crossing sets the stage as cars flow through and towering buildings flash with digital life. The scene unfolds as a massive Santos Football Club jersey unfurls from scaffolding high above the intersection, catching the wind like a flag and prompting mesmerized pedestrians below to raise their phones to capture the spectacle. With a distinctive use of computer generated imagery, this Santos Football Club jersey promotion fake out of home ad transforms an ordinary urban intersection into a fresh, relatable spectacle, highlighting Santos Football Club’s effort to expand its reach and cultural appeal in Japan.