Santos FC Football Jersey Hanging on Intersection
Santos FC Jersey at Shibuya Crossing
This fake out-of-home advertisement for Santos Football Club features Tokyo's Shibuya Crossing. As cars flow through the intersection and digital displays flash on surrounding buildings, a large Santos Football Club jersey unfurls from scaffolding high above.
The CGI jersey catches the wind, prompting pedestrians below to raise their phones to capture the spectacle. This promotion aims to expand Santos Football Club’s reach and cultural appeal in Japan.
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FOOH Impact ScoreOutstanding
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