Adidas Helicopters Takes Jersey and Flag in Turkey
Adidas Helicopters: Turkey Republic Tribute
This Adidas mixed reality advertisement features two helicopters soaring above Beşiktaş Stadium in Turkey. Each helicopter carries a massive item: one a red limited-edition jersey, and the other a Republic Flag Team banner. The scene unfolds as two men walking past the stadium look up, captivated by the aerial display, and begin filming it on their phones.
The campaign celebrates the 100th anniversary of the Republic of Turkey. The special limited jerseys are available at Adidas and Kartal Yuvası online stores. Clear CGI effects transform the stadium into an effective product showcase within this mixed reality ad.
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FOOH Impact ScoreOutstanding
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