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Coritiba Giant Shirts Hover Above Curitiba Landmarks

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FOOH Impact Score

Outstanding

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Credits

Brand: Coritiba

Agency: metaKosmos

Production Company: metaKosmos

VFX: metaKosmos

Sound: metaKosmos

Metadata

Brand Industry: Sports & Recreation

Country: Unknown

City: Curutiba

Effects / Animations: Cloth, Large Objects, Simple Motion

Surroundings: Oscar Niemeyer Museum, Ópera De Arame, Botanical Garden of Curitiba, City, Trees, Cars

Date posted: July 5, 2024

Source: Instagram

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This Coritiba CGI video begins with a giant shot of the iconic Oscar Niemeyer Museum as two massive shirts are lifted into the sky by helicopters. This moment cleverly highlights the creativity of Coritiba’s summer campaign as the crisp white shirt with green bands and the green-and-white striped jersey soar above Curitiba’s landmarks, captured by a man filming from the Ópera de Arame before the shirts pass over the Botanical Garden. As a perfect blend of fun storytelling and captivating product integration, the computer generated imagery enhancement is designed for promoting Coritiba’s new summer shirts in a visually memorable way.

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