Škoda Auto Giant Hockey Stick at Landek Park
Mining Tower Becomes Hockey Goal
This CGI campaign for Škoda Auto features a giant hockey stick positioned across a mining shaft tower at the Mining Museum in Landek Park, Ostrava. The visual aims to symbolise the strength and reliability of the Czech Republic hockey team.
Visitors to Landek Park are depicted stopping to take photos and pose next to the massive stick. This computer-generated imagery is designed to reinforce national pride and team spirit, effectively blending storytelling with product integration.
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FOOH Impact ScoreImpressive
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