Renault Car Passes Through Tennis Racket
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FOOH Impact Score
Outstanding
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The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This Renault FOOH ad begins with a striking visual of a massive tennis racket half buried in the ground at Place du Trocadéro in Paris with the Eiffel Tower standing tall in the background. This moment cleverly highlights the innovation of the Renault 5 E-Tech Electric as a sleek grey model effortlessly drives into the scene and smoothly passes through the open net of the giant racket, coming to a calm stop. As a perfect blend of impactful storytelling and dynamic product integration, the CGI enhancement is designed for showcasing the seamless urban mobility of the new electric vehicle.
