FOOH Impact Score:
Outstanding
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This Renault cgi ad begins with a massive tennis racket dramatically placed upside down at Place du Trocadéro in Paris, creating a surreal showpiece in front of the Eiffel Tower. This moment cleverly highlights the distinctive spirit of the Renault 5 E-Tech Electric as it confidently drives through the handle of the oversized racket, blending sporty aesthetics and electric innovation to celebrate the upcoming Roland-Garros 2025. As a perfect blend of captivating storytelling and dynamic product integration, the VFX enhancement is designed for elevating brand presence around the Grand Slam tennis event.