Mercedes Poster Rolls Down at Tower Bridge

In this Mercedes FOOH campaign, an aerial view of London’s Tower Bridge sets the stage, with the River Thames shimmering beneath and the city skyline stretching out beyond. The scene unfolds as traffic moves seamlessly across the bridge while a massive poster cascades from the pedestrian walkway, revealing the sleek Mercedes AMG PureSpeed and celebrating the thrill of roof-free driving, even under the city's signature drizzle. With a distinctive use of CGI effects, this Mercedes convertible promotion reimagines iconic landmarks into bold visual statements, highlighting Mercedes’ message of performance-driven freedom through any season.