FOOH Impact Score:
Improvable
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In this BrandDubai CGI ad, a lone rider gallops across the golden sands of Al Marmoom Desert Conservation Reserve, heading toward a bird-nest-shaped observation deck that rises from the dunes. The ad dramatically reimagines the wildlife of the area, as towering, computer-generated Houbara Bustards sprint alongside the horse, adding an element of scale and movement to an otherwise serene landscape. A captivating piece that masterfully blends creativity with a memorable showcase of Dubai’s dedication to conservation and nature-focused attractions.