FOOH Impact Score:
Impressive
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In this Disney fake out of home ad, a high-speed TGV INOUI train is seen pulling into a bustling Paris railway station wearing Minnie Mouse’s unmistakable black ears and a massive red bow with white polka dots. The scene unfolds as the sleek front carriage, transformed into a charming Disney character, arrives beneath floating bubbles, signaling the beginning of a magical journey to Disneyland Paris, with direct connections from cities such as Bordeaux, Marseille, and Lille to Marne-la-Vallée Chessy station. With a clear use of computer generated imagery, this Disney train makeover fake out of home ad transforms France’s modern transportation system into a relatable spectacle, highlighting Disney’s mission to create a seamless and joyful experience from the moment families begin their trip.