T-Mobile Giant Players Tossing Basketball

Staff Pick

Basketball Passed Across Puerto Rico Landmarks

This T-Mobile mixed reality advertisement features giant basketball players interacting with Puerto Rico's landmarks. George Conditt IV begins by spinning a basketball above Our Lady of Candelaria Cathedral in Mayagüez, then passes to Tremont Waters, positioned above the Faro de Los Morrillos lighthouse in Cabo Rojo.

The ball then goes to Ismael Romero, dribbling over the busy Ponce Highway, followed by Isaiah Piñeiro catching it above the lush Cayey Mountains. Finally, Jose Alvarado dribbles as the camera zooms out, revealing the scene within a smartphone, with Hato Rey Station below.

This computer-generated imagery enhancement highlights the wide reach and seamless connectivity of T-Mobile’s 5G network, reinforcing its position as the largest and fastest network in Puerto Rico.

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FOOH Impact ScoreOutstanding
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Credits

Brand:T-Mobile
Artist:Catapulta
Production:Catapulta
VFX:Catapulta
Sound:Catapulta

Metadata

Work Type: FOOH
Brand Industry:Services
Country:Puerto Rico
Date posted:July 2, 2024
Source:Instagram