FOOH Impact Score:
Outstanding
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This T-Mobile mixed reality ad begins with George Conditt IV spinning a basketball in his hands above the historic Our Lady of Candelaria Cathedral in Mayagüez, Puerto Rico. This moment cleverly highlights the wide reach and seamless connectivity of T-Mobile’s 5G network as Conditt passes the ball to Tremont Waters positioned above the scenic Faro de Los Morrillos lighthouse in Cabo Rojo, followed by Ismael Romero dribbling over the busy Ponce Highway, then Isaiah Piñeiro catching the ball above the lush Cayey Mountains, and finally Jose Alvarado dribbling as the camera zooms out, revealing everything inside a smartphone with Hato Rey Station below. As a perfect blend of captivating storytelling and authentic product integration, the computer generated imagery enhancement is designed for reinforcing T-Mobile 5G as the largest and fastest network in Puerto Rico.